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When it comes to optimizing your website for search engines, getting your images to rank well is crucial. Adding alt text with relevant keywords close to your main keyword can significantly impact your image SEO. Make sure to use descriptive file names and captions in close proximity to your target keyword. By following these image optimization techniques, you can improve your website's performance and increase visibility on search engine results pages. Additionally, consider resizing and compressing images to enhance page load speed, which is another factor that search engines like Google take into account when ranking websites. Invest time in optimizing your images, as they play a fundamental role in overall SEO strategy.